Travis Pastrana has signed an exclusive sponsorship deal with Nitro Circus, the touring stunt and entertainment show he created 13 years ago. Under this deal, the 32-year-old American will sport the Nitro Circus logo on his headwear and apparel during all events and public appearances. These will replace the ten-year-old positions filled by Red Bull.
The new agreement comes with Nitro Circus preparing to launch a new consumer products range. This will include headwear and apparel lines as part of it’s efforts to grow its licensing program. Nitro Circus chief executive and creative director, Michael Porra, says “This is another phenomenal achievement for Travis. He created something from scratch that is now recognized as the biggest and best action sports brand in the world – a tremendous accomplishment. To see Travis in his new helmet, it’s like he’s coming home. It gives me goose bumps to be honest.” Founded by Pastrana and several of his friends in the early 2000s, Nitro Circus has grown into a multi-platform sports and entertainment brand encompassing an international tour, a TV series and a 3D film.
Pastrata is an Annapolis, Maryland native who’s won three motocross racing championships: the 2000 A.M.A.125cc National championship, the 2001 125cc East Coast Supercross Championship, and the 125cc Rose Creek Invitational. As a motorsports competitor and stunt performer he has won championships and X Games gold medals in several events, including supercross, motocross, freestyle motocross, and rally racing. He runs Nitro Circus, and previously competed in the NASCAR Nationwide Series for Roush Fenway Racing. Pastrana’s stand-up style, ability to spot jump combinations and great speed through the whoops make him easy to spot on the track. Pastrana has always raced and currently competes in the Global RallyCross Championship, driving the No. 199 Subaru for Subaru Rally Team USA.
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Watch Travis Pastrata’s interview with Conan O’brien: