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Dale Earnhardt Jr PublicistNASCAR’s most popular driver Dale Earnhardt, Jr. has partnered with seven-time Sprint Cup champion Richard Petty to promote Goody’s headache powder.

On Monday, January 21, it was announced that the multi-year campaign that will begin this season. Petty has represented the company for over three decades and reportedly, Junior is being brought on to “help lure in a younger generation.”

Earnhardt remarked, “I get to spend some time with a legend and get to be a part of a marketing and a sponsorship that has been around for so many years and has so much credibility in the sport.”

The deal is said to include Goody’s sponsoring one of Earnhardt’s JR Motorsports cars for Regan Smith for one race in the Nationwide Series as well as Goody’s to be on one of the Cup cars for Richard Petty Motorsports for a race.

Petty had this to say about the younger driver: “I am really looking forward to working with Dale Jr. on the new campaign. He’s a great driver and a smart businessman, and nobody is more popular with NASCAR fans.”

If your company is interested in finding out booking fees and availability for a NASCAR driver like Dale Earnhardt, Jr., former champ like Richard Petty or other sports stars for a Television Commercial,  Product Endorsement Deal,  Social Media or Advertising Campaign, Guest Appearance or Speaking Engagement, call us at 1.888.246.7141 or fill out the booking form.

Watch this video featuring 11 Good Minutes with Dale Earnhardt, Jr.:

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