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Lebron James CoveMiami Heat star LeBron James will be gracing the cover of NBA 2K14, the latest edition of the immensely popular and decorated basketball video game franchise that has sold more than five million copies in each of the last three years.

2K14 will be released for current generation platforms on Oct. 1 and is slated to be available on the as-yet-determined launch dates for the next-generation PS4 and X-Box One. Jason Argent, senior vice president of sports operations for 2K Sports, said playing 2K14 on current- and next-generation platforms would be “independent experiences.”

James, who has never appeared on the cover of a video game before, was involved in what Argent billed as their “biggest endeavor yet”.

Also, those who pre-order 2K14 will have access to the “King James Bonus Pack,” which includes virtual currency (10,000), extra content on the “Path to Greatness,” James unlocked in “Blacktop” mode, and an all-new James signature move.

If your company is interested in finding out booking fees and availability for a NB star like Lebron James or other sports celebrities for a Meet and Greet, Social Media or Advertising Campaign,  Product Endorsement Deal or Autograph Session, call us at 1.888.246.7141 or fill out the booking form.

Watch Lebron James in the NBA 2k14 Commercial:

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