NBA superstar and cultural icon Lebron James has entertained millions of fans on the court with his combination of fundamentals and high flying dunks, but now he’s changing the game and taking his creative expression off the court to collaborate with Sprite on a unique, new flavor.
Sprite 6 Mix by Lebron James is the first limited-edition Sprite flavor to launch as a part of the partnership between Coca-Cola company and the four-time NBA MVP and two-time NBA Champion. The game-changing new flavor combines the refreshing taste of Sprite with a splash of cherry and orange flavor, and is packaged with graphics and a product name that were co-developed with James to truly reflect his style and taste preferences.
“Lebron James is the perfect partner to bring our fans new product innovation,” said Kimberly Paige, Associate Vice President of Sprite Brands, Coca-Cola North America. “We’ve enjoyed an amazing relationship with Lebron since he entered the NBA in 2003, and we’re proud to have him contribute to Sprite in a meaningful way that we know will excite Sprite lovers and his fans.”
The new flavor is now hitting shelves all over the country, and will be available in 20-ounce bottles and 19.2 cans for a limited time. The special packaging for Sprite 6 Mix features a custom logo sporting James’ name and jersey number, and his initials appear on the background of the label. The packaging also feats a custom “6” with a crown integrated to represent James’ most popular nickname, “King James”.
“Growing up drinking Sprite, I never imagined I would have my own flavor someday,” James said. “I had a great time working with the Sprite team to turn my favorite flavors into a pretty cool variation of one of my favorite brands. I’m proud of what we created and I’m excited for my fans to try it.”
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