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LeBron James AppearanceMiami Heat star LeBron James has made the cover of Sports Illustrated for the 18th time. His first was back in February 2002 as a high school junior referred to as “The Chosen One,” with his most recent due to being named the 2012 Sports Illustrated’s Sportsman of the Year.

Time Inc. Sports Group editor Paul Fichtenbaum said that “what made James stand out this year was that when Miami needed him most he came up the biggest.” Referring specifically to Game 4 of the second-round series at Indiana and Game 6 of the Eastern Conference finals at Boston.

Fichtenbaum remarked, “LeBron kind of made it easy on us. In a year that had really high standards, he just stood taller than everybody else.”

The 27-year-old had a number of significant achievements this year including becoming an NBA champion for the first time, winning the NBA Finals MVP trophy as well as helping the U.S. win Olympic gold for the second time and picking up his third NBA MVP award.

If your company is interested in finding out booking fees and availability for an NBA Star like LeBron James or other sports celebrities for a Product Endorsement Deal, Television Commercial,  Advertising or Social Media Campaign, or Autograph Session,  call us at 1.888.246.7141 or fill out the booking form.

Watch this video featuring a behind the scenes look at the cover shoot for LeBron James and the Sportsman of the Year issue:

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