Reigning NBA MVP Kevin Durant has had quite an offseason when it comes to endorsement deals, and the sponsorship train is not slowing down anytime soon. Recently, Sparkling Ice, with whom Durant signed with in July, kicked off a campaign featuring Durant that they call a “preliminary” to a full blown campaign which will launch in 2015.
The campaign, creatively dubbed “The Bold and the Best,” was timed to coincide with the November 4 debut of an HBO documentary, “The Offseason: Kevin Durant,” which Sparkling Ice is promoting on its social media channels, including Twitter and Facebook.
In addition to the new campaign, Sparkling Ice is also featuring Durant on billboard, magazine, and online advertising campaigns to put him at the forefront of their brand. Just as Durant is becoming the new face of the NBA, he has certainly become the face of Sparkling Ice.
Looking ahead, Sparkling Ice, which is among the fastest-growing beverage brands in the country, plans to employ Durant as an ambassador as it expands beyond North America and Mexico and into a more global market.
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