Reigning NBA MVP Kevin Durant has signed a partnership deal with with Oklahoma-based company, Orange Leaf Frozen Yogurt. As part of the deal, Durant will own a percentage of Orange Leaf in exchange for promotional work through community service partnerships. This is Durant’s first equity partnership since he joined Roc Nation agency last year.
“The equity component creates a unique dynamic for him,” said Michael Yormark, Roc Nation’s president and chief of branding and strategy. “As we continue to build his portfolio off the court, these are the types of opportunities we want to explore. These brands he’s working with are brands we want him to have relationships with for the next ten years, the next 20 years.”
Durant’s off the court portfolio continues to build, with his recent re-signing with Nike and landing of other endorsement contracts with companies like Sparkling Ice. As he prepares for another NBA season, it appears that his new partnership with Roc Nation has more than paid off.
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Watch this video featuring Kevin Durant’s new Nike commercial: