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Booking-Julius-IrvingCanadian whiskey maker,Crown Royal, unveiled the company’s largest-ever ad campaign appropriately titled “Reign On” . One of the three television ads features non-other than NBA legend Dr. J or better known as Julius Erving. The good Dr. can be seen emerging from the infamous purple Crown Royal bag into a trendy bar, upon which he orders himself a whisky cocktail amidst flashes of some of his most legendary plays.

The “Reign On” campaign is meant to be a celebratory sentiment, one that encourages its consumers to celebrate successes stemming from hard work, whether that success is in the form of a game winning basketball shot to a legendary evening at the club.

While Julius Irving may not be winning NBA championships, he is still remaining strong in the world of pop culture.

If your company is interested in finding out booking fees and availability for a Basketball Celebrity like Julius Erving or other sports celebrities for a Speaking Engagement, Celebrity Appearance, Autograph Session, VIP Meet and Greet, Television Commercial or Social Media or Advertising Campaign, call us at 1.888.246.7141 or fill out the booking form.

Watch the Behind the Scenes Making of the Dr. J Commercial:

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