FanDuel is the largest premium web-based fantasy gaming company on the market, and they have just added one of the NFL’s biggest stars to their team, Richard Sherman. In an effort to recruit new users, the daily fantasy sports website has tapped Sherman to endorse one of its play-for-cash fantasy football contests.
The particular play-for-cash fantasy football contest that Sherman will be promoting charges a $10 entry fee and pays a $5,000 prize to its winner. As a part of the endorsement deal Sherman will be promoting the game on his social networks, including Facebook and Twitter.
For those of you that enjoy watching Sherman lockdown NFL wide receivers each week, do not fret. Sherman’s agreement to endorse an online gambling site will not affect his eligibility to play, as the NFL team owners did not object to the New England Patriots reaching a sponsorship agreement with DraftKings, one of FanDuels smaller rivals. The argument is that if an NFL team can place sponsorship signage for a daily fantasy sports company at their stadium, a player should have no problem using his name to endorse a company in the market.
With this new sponsorship agreement Sherman looks to build both a bigger fan base for FanDuel and for himself, and by promoting a game with a $5,000 prize, it would be safe to say he’ll certainly be doing both.
If your company is interested in finding out booking fees and availability for a Football Celebrity like Richard Sherman or other sports celebrities for an Autograph Session, Product Endorsement, Advertising Campaign, VIP Meet and Greet or Guest Appearance contact Richard Sherman’s booking agent, call us at 1.888.246.7141, or start your athlete booking request.
Watch Richard Sherman Explain his Post game Rant: