NBA star Kevin Durant has continued the “KD is not nice” theme that’s been seen on the internet recently to support his latest signature shoe, the KD V.
The Ice Blue KD V launched globally on February 6 online and February 7 in stores. The Nike campaign states, “Does a nice guy lead the league in scoring for three consecutive years? Does a nice guy bulldoze through the lane and dunk with fury? Does a nice guy consistently posterize opponents? When it comes to his versatile prowess and expanded game on the court, KD is not nice.”
Falling in line with the theme, Durant is currently one of the biggest offenders when it comes to technical fouls. Just this week he noted after picking up his ninth of the season, “I just got to shut up. I’m racking ‘em up, man. Sometimes I get too excited and voice my opinion when I shouldn’t. I just got to shut up and play the game.”
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Watch this video featuring Kevin Durant’s new Nike commercial: