Green Bay Packers star quarterback Aaron Rodgers has recently formed a new deal with Adidas to be one of their newest endorsers. This involvement with the star quarterback is big news for the brand, because not only is he one of the most recognized faces in the football world but it also means that he can’t represent Nike. The Nike Company has a lot of ties with the NFL due to their manufacturers producing all of their official jerseys and this deal with Rodgers is sure to give Adidas a much higher stakes in the retail world. The Packer hasn’t done too much product promotion recently other than being in a bunch of the State Farm “Discount Double Check” commercials.
The California native received a athletic scholarship to the University of California after doing one year at a community college. He played for the Golden Bears for the 2003 and 2004 seasons before entering the 2005 NFL Draft which he was selected as the 24th overall pick by the Green Bay Packers. The four-time Pro Bowl Champion holds several Packers records as well as NFL records, and is known to be one of the best football players of all time.
The XLV Super Bowl Champion has recently made a deal with Adidas to be a representative for their brand, and is expected to help the company do very well against their Nike competitors. Be on the lookout for Rodgers and his new endorsement line.
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Watch Aaron Rodgers Speaking Trials and Triumphs in the NFL: