New England Patriots star tight end Rob “Gronk” Gronkowski has recently announced a deal with Monster Energy which continues to prove just how marketable the player is. The football player is known for his enthusiastic and eccentric lifestyle so this product endorsement is right up his alley. The Monster crew is happy to have Gronk on board as they feel that he is a good fit for their company strategy, and that he does an excellent job of representing the type of personality for the product. In addition to that, his elite status is something that the brand is happy to be associated with both on and off the field. The financial aspect of this deal was not disclosed, but it has been said by Gronkowski himself that he hasn’t spent any of his NFL contract money and lives simply off endorsements at the moment.
The New York native went to high school on the east coast of the United States, but was recruited out west to play for the University of Arizona for his college career. Gronkowski played for the Wildcats between the years of 2007 and 2009 before he decided to enter the 2010 NFL Draft. He was selected in the 2nd round as the 42nd overall pick by the New England Patriots and has been playing with the team ever since. The three-time Pro Bowl winner has had a great start to his professional football career as he has already surpassed and broken several league and team records.
Be sure to be on the lookout out for Gronkowski in future Monster Energy ads and endorsements, and there is no doubt that his spirited personality is going to make both himself and the brand stick out wherever he promotes it.
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Watch a behind-the-scenes look at his Dunkin’ Donuts Commercial: