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Rickie FowlerThe Crowne Plaza Hotels & Resorts brand has teamed up with PGA TOUR pro Rickie Fowler to share secrets for winning on and off the course. Through using proprietary innovative technology from cloud-based platform Stargreetz, Crowne Plaza Hotels & Resorts produced and released a series of light-hearted videos that feature tips from Fowler on how to make the next business trip and round of golf a success.

The videos will be progressively rolled out from March 13 to April 30 and will deliver personalized content with Fowler greeting IHG Rewards Club members by name, providing tips on winning at golf, while highlighting offers from “The Big Win,” a first of its kind promotion that provides each member with an individually tailored set of offers.

“The video campaign is a fun way to highlight how we help them win on the road, but we also share a few humorous golf tips from Rickie Fowler,” said IHG vice president Gina LaBarre. “In the spirit of ‘The Big Win’ promotion, we’ve used innovative technology to personal videos from Rickie, just like this promotion personalized offers for our guests.”

In addition to the personalized videos, IHG Rewards Club members can “prank” their golf buddies by sending fake tips from Fowler designed to mess up their game. This marks the brand’s third consecutive golf season engaging Fowler, who at just 25 has been dubbed the “next generation of golf.”

“I’m not the typical golfer, and I enjoyed filming something that’s not a typical hotel advertisement,” said Fowler. “It’s nice to poke a little fun at golf sometimes, like pretending that closing your eyes when putting will help you get closer to the hole. Hopefully some of my buddies will take this advice.”

Fowler began his professional career in 2009 at the age of 21 after being ranked the number one ranked amateur golfer in the world in 2007 and 2008. In 2010 he was named the PGA Tour Rookie of the Year, and his first professional victory came in October 2011 at the OneAsia Tour’s Kolon Korea Open. Currently he is rained 39th in the Official World Golf Ranking.

If your company is interested in finding out booking fees and availability for a Golf Celebrity like Rickie Fowler or other sports celebrities for an Advertising Campaign, Charity or Fundraising Event, Speaking Engagement or VIP Meet and Greet, call us at 1.888.246.7141 or fill out the booking form.

Watch Rickie Fowler’s Appearance in Farmers’ Very Popular Golf Boys Video:

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