Sports broadcasting icon Dan Patrick has renewed his endorsement deal with Redhook Brewery through March 2015. The deal comes nearly one year after the successful launch of Audible Ale, a beer brewed in collaboration with Patrick and unveiled at Super Bowl XLVII in New Orleans.
The timeframe of Patrick’s contract ensures the partnership overlaps with, among other major sporting events, two more Super Bowls, two college football bowl seasons, and two March Madness seasons. Patrick will also be featured in Redhook’s “Flippin’ Awesome Sweepstakes” in which he will flip a coin in late December to determine whether the winner receives a trip to the Big Game in New York or to Hawaii to the NFL Pro Bowl.
“Our relationship with The Dan Patrick Show is perfectly aligned with Redhook’s personality,” said Redhook Brand Manager Karmen Olson. “We can’t think of anyone else we’d rather watch a game and throw back a few beers with than Dan and the Danettes.”
Patrick got his start in sports broadcasting at CNN before earning fame as a sports personality for ESPN for 18 years. A Sports Emmy winning sportscaster, radio personality, and actor, he currently hosts The Dan Patrick Show which is broadcasted on Premiere Radio Networks, and on TV on NBC Sports Network and The Audience Network for DIRECTV subscribers. He also co-hosts NBC’s Football Night in America, and serves as a senior writer for Sports Illustrated.
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