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Booking-jorge-posadaSuccess comes in many forms, and true icons know it’s rarely achieved without the help of others.  The makers of Johnnie Walker® announced the launch of My Label is Black, a nationwide program designed to celebrate the Hispanic community and give back by supporting and mentoring men on the journey to achieve their true potential.  Involving several key elements, the Johnnie Walker My Label is Black platform will include engagement with iconic celebrity influences,  a large-scale advertising campaign, partnerships with leading charitable organizations in New York, Miami and Los Angeles, and consumer events.

The Johnnie Walker My Label is Black program has partnered with some of the most renowned Latino celebrities in the country to get the word out, with the leading celebrity being Retired Yankee Legend Jorge Posada. The former New York Yankee catcher has been an amazing ambassador for the brand as he has already made several commercials for Johnnie Walker that have gone viral.

Posada announced his retirement from baseball on January 24, 2012. Yankee fans have missed his presence behind the plate as he a five-time All-Star who won five Silver Slugger Awards. Look for other companies to jump on board and have Jorge Posada endorse their product.

If your company is interested in finding out booking fees and availability for an MLB Celebrity like Jorge Posada or other sports celebrities for a Speaking Engagement, Coaching Clinic, Autograph Session, Charity Event or Product Endorsement Deal, call us at 1.888.246.7141 or fill out the booking form.

Watch Jorge Posada in a My Label is Black Commercial:

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