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Tennis great Maria Sharapova, currently ranked as the highest paid female athlete in the world by Forbes magazine, has combined her serious sweet tooth with her extensive knowledge that she’s gained marketing other brands into her own business.

The 25-year-old has had so many successful marketing and ad campaigns from Nike to Canon to Tag Heuer and Tiffany, she said she wanted to own something that was 100% hers. Her gummie candy line is comprised of a dozen sweet and sour flavors with names such as Sporty, Cheeky and Flirty.

During an interview in New York this week, the legendary tennis player remarked, “I’ve learned so much from different brands, whether it’s advertising or marketing. Their knowledge kind of came together in my brain and it was that inspiration that led me here.”

The stunning blonde introduced the candy on Aug. 20, did an event with sponsor Danone SA’s Evian water the next day and also spent time with the Nike unit Cole Haan, with which she has a shoe collection. There is no doubt that any brand aligned with Sharapova will benefit from her presence with an increase in sales as well as being seen as highly successful.

If your company is interested in finding out booking fees and availability for a tennis Superstar like Maria Sharapova or other sports celebrities for an Advertising or Social Media Campaign,  Product Endorsement Deal,  Television Commercial, Billboard Ad, or Speaking Engagement, call us at 1.888.246.7141 or fill out the booking form.
Watch this video featuring Maria Sharapova discuss her new candy business:

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