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harlem globetrotters wonderful pistachiosWonderful Pistachios and the Harlem Globetrotters announced they have inked a three-year sponsorship deal. The top-selling snack nut item and the beloved American basketball team will work together to promote healthy snacking as part of the Wonderful Pistachios “Get Crackin’” campaign.

The goal of “Get Crackin’” is to encourage consumers to choose healthful snack alternatives and to make Wonderful Pistachios a household name much like the Harlem Globetrotters are today.

“Millions of children look up to the Harlem Globetrotters as role models and so we are proud to step forward to set the right example of healthy eating for our nation’s kids by partnering with Wonderful Pistachios,” said Kurt Schneider, CEO of the Harlem Globetrotters.  “We are living in a nation where one in three children and teens are overweight or obese.  By joining with Wonderful Pistachios on our current North American tour that stops in over 240 cities, we can inform children of positive, healthy choices.”

As part of the deal, Wonderful Pistachios will receive in-game brand integration, program advertising, product sampling and other opportunities.

If your company is interested in finding out booking fees and availability for the Harlem Globetrotters or other sports celebrities for a Charity or Fundraising Event,  Celebrity Golf Tournament, Speaking Engagement, Television or Radio Commercial, call us at 1.888.246.7141 or fill out the booking form.

Watch the Harlem Globetrotters World Tour Promo:

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