American gold medalist, Ashton Eaton, has signed an endorsement deal with Proctor and Gamble’s Gillette this past week. Gillette joins Coca-Cola and Visa in tying themselves with the Olympian Eaton.
Ashton Eaton is a Portland, Oregon native that was a five time NCAA champion while competing for the University of Oregon. During Eaton’s freshman season he showed amazing improvement and was one of only three freshman to qualify for the combined events in both indoors and outdoors. He then placed third in the USA Junior Championships Decathlon which earned him a trip to Brazil for the 2007 Pan American Junior Championships. The following year Eaton continued to improve by winning the decathlon at the NCAA Men’s Outdoor Track and Field Championship. He defended that title in 2009 and also went on to win the heptathlon title at the 2009 NCAA Indoor Championships and then took home the Division I field athlete of the year. In 2010, Eaton repeated and also set the world record for decathlon with 6,499 breaking Dan O’Brien’s 17 year old record. In winning his third National Title, Eaton became the first male to ever win the NCAA decathlon in three straight years. In 2012, Eaton went on to the Olympics in London to compete with his biggest competition being his teammate Trey Hardee. With day one ending with a virtual tie between the two, day two was Eaton’s. Eaton won the gold medal and looks to be a favorite in the upcoming Rio Olympic Games.
This past week, Ashton Eaton signed an endorsement deal with Gillette, a proctor and gamble product. With connecting themselves with Eaton, Gillette will once again benefit from having a gold medalist support their product. Gillette will also hope that Eaton is as successful as he was at the London games taking home the gold again.
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