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Olympic gold medalist Mo Farah was a superstar on Team Great Britain’s Olympic campaign, and now he is the new star of an Advertising Campaign for Virgin Media that was launched on Monday.

With his two gold medals at the 2012 London Olympics, it seems that gold is certainly his color as he is now sporting a Sir Richard Branson golden blond goatee for the new Print and Ad Campaign, featuring the Track and Field star doing his famed “Mobot” celebration.

Virgin Media executive director of brand and marketing communications Jeff Dodds noted, “After delivering a stellar performance in the Olympic Games, Mo has found a special place in all of our hearts and is a fully fledged national hero. We’re absolutely delighted to be working with him.”

The lightning fast athlete is sure to increase the success of the Virgin campaign, and he’ll be joining Virgin Media’s other sponsored athlete Usain Bolt. Dodds remarked, “Like Mo, we are also obsessed with speed, particularly broadband speed,” adding that the pair will ensure that “we inspire the nation to keep up.”

It’s been estimated that after Farah’s incredible performances at the Olympics, he could earn up to £2.5 million from sponsorship and media appearances.

If your company is interested in finding out booking fees and availability for a famed Olympian like Mo Farah, Usain Bolt or other sports celebrities for a Product Endorsement Deal, Print or Advertising Campaign, Television Commercial or Guest Appearance,  call us at 1.888.246.7141 or fill out the booking form.

Watch this video featuring Mo Farah speaking about his Olympic accomplishments and how the crowd at the Olympic Stadium helped him through the 10,000m final at the London 2012 Olympics

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