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As fans rally to Eugene for the U.S. Olympic Track & Field Trials so are the major organizations to see how these athletes perform. For Oregon native Ashton Eaton, it has been a perfect time to demonstrate his skills and marketability. He quickly turned the trials into Eatonmania as he broken the world record for the decathlon.

Fans had the opportunity to meet their sports idol Ashton Eaton on Sunday where he made his appearance at Safeway’s store and at its tent at the Fan Festival near Hayward Field on behalf of his sponsor Powerade. Powerade is a partner with Safeway, which is a TrackTown12 Trials sponsor, “so we put our heads together to create some excitement for their on-site presence and an opportunity for consumers to engage with Power­ade and Safeway,” Coca-Cola spokeswoman Anna Arodzero said.

Coca- Cola Spokeswoman Anna Arodzero went on state that Eaton’s appearances allowed Powerade to “showcase our new partner­ship with one of the best athletes in the world in a market where he’s a local hero.”

The reaction from fans was incredible as hundreds of ebullient fans lined up in front of the Coburg Road Safeway store to possibly get a chance to meet Ashton Eaton off the field , get his autograph or snap his picture. This has drawn the attention of many large organizations as they look to draw large crowds to their tents and fan festivals. Furthermore, these same organizations recognize this is the perfect opportunity to partner with an Olympic athlete as it can propel and help build a company’s image and reputation.

Keep an eye out for Ashton Eaton and other Olympic Athletes during the Trials.

If you company is interested in booking an athlete for an appearance or endorsementcontact AthletePromotions.com.

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