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Ronda-RouseyXYIENCE Xenergy, the official energy drink of the UFC, has renewed its endorsement contract UFC Women’s Bantamweight Champion Ronda Rousey. As part of the new one-year agreement, Rousey (9-0-0) will make appearances in the energy drink brand’s advertising, on point-of-purchase materials and its website. The brand will also continue to build consumer promotions around the first female UFC champion.

“XYIENCE is thrilled to have Ronda on the team,” said John Lennon, XYIENCE’s president. “Outside of the cage, she’s also a dominating force. In 2014, her collector can was available in November and December as part of the excitement leading up to UFC 168 that was in late December. Those are traditionally slow months for the energy drink category, but during that period our sales increased 12 percent over 2012.”

According to leading industry publications and the Unified Women’s MMA Ranking, Rousey is the No. 1 pound-for-pound female MMA fighter in the world. In addition to her successes in the ring she has also ventured into the entertainment industry, making an appearance on the silver screen in The Expendables 3, and also on the television series The Ultimate Fighter 18. She has also been featured on the cover of ESPN The Magazine’s 2012 Body Issue, Sports Illustrated, Vogue, Esquire and the New York Times Magazine.

If your company is interested in finding out booking fees and availability for a UFC Celebrity like Ronda Rousey or other sports celebrities for an Autograph Session, Product Endorsement, Advertising Campaign, VIP Meet and Greet or Guest Appearance contact Ronda Rousey’s booking agent, call us at 1.888.246.7141, or start your athlete booking request.

Watch Ronda Rousey in the Latest Insureon Commercial:

 

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