Converse Endorsers - Athletes Endorsed by Converse
Converse first started in 1908 as a rubber company, but found its stardom in 1917 with the introduction of Converse All Stars, one of the world’s first basketball shoes. A year later in 1918 basketball player turned salesman Chuck Taylor joined Converse and became the brand’s first player endorser. Thanks to Taylor, whose name is now synonymous with the shoe, professional basketball grew up wearing “Chuck Taylor All Stars” - these sneakers were even around for the start of the NBA in 1949.
After Chuck Taylor, Converse’s second major endorser and partnership happened in 1935 when Jack Purcell, a Canadian world champion badminton player, joined the Converse family and lent his name to the now signature badminton shoe. Converse has positioned itself as a brand with an authentic sports heritage and most of its marketing efforts are rooted in the company’s rich history. Not only aligned with basketball, Converse also found a market with the birth of Rock & Roll in the late 40s. Since then the shoe has been one of the most popular choices among rockers and fans alike.
Over the years Converse has had several celebrity endorsers and made many special edition shoes in partnership with athletes and rock bands/artists. Some of these collaborations past and present include: Earvin “Magic” Johnson, Kevin “KJ” Johnson, Larry Bird, Latrell Sprewell, Dennis Rodman, Theresa Edwards, Elton Brand, AC/DC, Metallica, Pink Floyd, Ozzy Osbourne, The Who, Jimi Hendrix, Kobe Bryant, The Ramones and Nirvana.
If an endorsement deal is something you think you or your company needs, look no further. Athlete Promotions is here to help you book the sports celebrity of your choice. Call us at 888.246.7141 to speak to an agent about a product endorsement or fill our athlete endorsement form online.