| Discover Card Endorsers - Athletes Endorsed by Discover Card |
“Does It Really Pay To Discover” the power of the celebrity endorsement? The answer…YES! Discover Financial Services, one of the largest card issuers in the United States, is also one of the country’s most recognizable financial bands. While the company is undoubtedly a driving force and pioneer for change and innovation within the credit card industry, it must still actively market its products and services in order to foster new business and remain competitive in today’s market.
Employing a celebrity spokesperson to endorse credit card and financial services can provide the dynamic sales and marketing approach necessary to reach new audiences and build brand loyalty.
In fact, Discover has successfully harnessed the power of the celebrity endorsement by featuring the popular TV host and model, Brooke Burke, in some of its television commercials., as well as former Florida State head coach, Bobby Bowden.
To book a celebrity for a Discover Card endorsement deal, call us at 888.246.7141 or fill out our online endorsement form.
Many major advertisers rely on high-profile celebrities to sell their products and services through television commercials. Current examples of this familiar strategy include Sprint (Candice Bergen) and American Express (Jerry Seinfeld and Tiger Woods).