| Nike Endorsers - Athletes Endorsed by Nike |
Nike is the leader in its market category and one of the world’s most recognizable brands. Nike also revolutionized the use of celebrity endorsements when they signed basketball rookie and now superstar, Michael Jordan. This collaboration proved to be so successful they launched the Air Jordan brand which continues to release new shoes every year even though Jordan has been retired from the NBA since 2003.
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A similar success story occurred when Nike wanted to break into the golf arena in 1996 and signed celebrity spokesman,Tiger Woods. Since Nike was new to the golf scene and many believed the brand would fail due to golf’s elite status. However as history has shown, Nike has been tremendously successful with the Nike Golf brand thanks to Woods and has even added other golf stars Stewart Cink, Anthony Kim and Justin Leonard to its roster.
Since signing Jordan in 1984 Nike has consistently used athletes to endorse the brand and truly incorporated it as part of their marketing strategy.
Current Nike endorsements include: Lance Armstrong, Carmelo Anthony, Derek Jeter, Chris Paul, Dwyane Wade, Ray Allen, D.J. Augustin, Mike Bibby, Dre Bly, Michael Finley, Richard “Rip” Hamilton, April Holmes, Juwan Howard, Jared Jefferies, Joe Johnson, Andruw Jones, Kevin Martin, Quentin Richardson, CC Sabathia, Bobby Simmons, Jason Taylor, Gerald Wallace, Josh Howard, Michael Crabtree, Dwight Freeney, LaMarr Woodley, Cristiano Ronaldo, Wayne Rooney and Didier Drogba.
Another successful endorsement campaign underway is Nike’s Pro Combat line which has a star-studded roster of NFL All-Pro players: Justin Tuck, Adrian Peterson, Chris Johnson, Calvin Johnson, Steve Hutchinson, Jason Witten, Matt Ryan, Troy Polamalu, Ladainian Tomlinson, Desean Jackson, Drew Brees and Larry Fitzgerald.
If an endorsement deal is something you think you or your company needs, look no further. Athlete Promotions is here to help you book the sports celebrity of your choice. Call us at 888.246.7141 to speak to an agent about a product endorsement or fill our athlete endorsement form online.