Verizon Endorsements - Athlete Endorsed by Verizon
It started in 1983 as Bell Atlantic (based in Philadelphia)with a footprint covering New Jersey to Virginia and emerged as part of the 1984 Breakup of AT&T into seven "Baby Bells." In 1997, Bell Atlantic merged with another Regional Bell Operating Company, NYNEX, based in New York City with a footprint spanning from New York to Maine. The combined company kept the Bell Atlantic name. In 2000, Bell Atlantic merged with former independent phone company GTE, and adopted the name "Verizon", a portmanteau of veritas (Latin for "truth") and horizon. The company's headquarters are located in the Verizon Building at 140 West Street in Lower Manhattan, New York City.
Bell Atlantic originally operated in the US states of New Jersey, Pennsylvania, Delaware, Maryland, West Virginia, and Virginia, as well as Washington, D.C.In 1994, Bell Atlantic became the first Regional Bell Operating Company to entirely drop the original names of its original operating companies. Operating company titles were simplified to "Bell Atlantic – state name".
In 1996, CEO and Chairman Raymond W. Smith orchestrated Bell Atlantic's merger with NYNEX CEO Ivan G. Seidenberg. When it merged, it moved its corporate headquarters from Philadelphia to New York City where CEO's Smith and Seidenberg shared Co-CEO duties. NYNEX was consolidated into this name by 1997.Prior to its merger with GTE, Bell Atlantic traded on the New York Stock Exchange (NYSE) under the "BEL" symbol.
Athletes such as Tiger Woods and Shaquille O'Neal have been endorsed by Verizon Wireless. Many companies have seen the benefits of having a sports celebrity as an ambassador of their brand.
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