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Wheaties Endorsers - Athletes Endorsed by Wheaties

Wheaties endorsementsFor over 80 years, General Mills has marketed one of its most iconic brands, Wheaties, as the breakfast cereal of choice for successful athletes. In fact, being selected to appear as the featured sports star on the cover of a box of Wheaties is a heavily touted and highly coveted honor. The Wheaties brand provides a shining example of how the right combination of advertising and public relations can be wildly successful!

Expertly positioned as THE brand most closely aligned with sports greatness, Wheaties has become one of the industry’s most desired endorsements. The General Mills’ cereal has associated itself with stellar American athletes since the 1930’s and continues to remain one of the most well respected sports’ endorsements in the market. The cereal, which is very well known for its popular ad slogans, “The Breakfast of Champions” and “Better Eat Your Wheaties,” holds a special place in the hearts of sports lovers and sports legends alike. In fact, the large number of accomplished athletes who have been featured on the cover of the Wheaties box is almost too long to list.

Some of the sports stars and teams associated with the Wheaties brand include: 2010 Los Angeles Lakers Basketball Team, Michael Jordan, Tiger Woods, Lance Armstrong, Kevin Garnett, Horace Grant, Derek Jeter, Michael Phelps, Nastia Liukin, Peyton Manning, Lindsey Vonn, Shaun White and many, many, many more. To book a celebrity endorsement deal, call us at 1.888.246.7141 or fill our athlete endorsement form online.