Wrangler Jeans Endorsers - Athletes Endorsed by Wrangler Jeans
The Wrangler jeans that we know and love today were first introduced to the American consumer in 1947. It was also at this time Wrangler had its first set of endorsers. Professional rodeo cowboys Jim Shoulders, Bill Linderman and Freckles Brown were seen wearing Wranglers and endorsed them for durability, quality and authenticity.
A year later in 1948, Jim Shoulders, called the “Babe Ruth of Rodeo,” signed a contract with Wrangler to become the jeans official endorser. He went on to receive several world champions and titles wearing the jeans. Shoulders’ passing in 2007 marked the end to a 58-year partnership Wrangler and the longest sports endorsement deal in the history of professional sports. Wrangler made its next major endorsement deal in 1974 when the Pro Rodeo Cowboys Association became an official endorser. One of their ads’ headline read, “How many contestants can you spot who don’t wear Wrangler jeans?”
In 1982 Wrangler broadened its reach beyond cowboys when it became to first apparel company to associate with NASCAR. The brand became the official sponsor of professional driver Dale Earnhardt and the blue-and-yellow “Wrangler Jeans Machine.” This partnership has extended to a new generation and now Wrangler is the official jean of Dale Earnhardt Jr. and the No. 8 race team. Wrangler jeans gained major publicity in 1992 with the debut of Pure Country starring George Straight wearing Wranglers. This movie helped launch the popular Western style trend that ensued. Most recently Wrangler has ads featuring professional football star Brett Favre.
Impressed by Wrangler’s endorsement history and think an endorsement deal is something your company needs, look no further. Athlete Promotions is here to help you book the sports celebrity of your choice. Call us at 888.246.7141 to speak to an agent about a product endorsement or fill our athlete endorsement form online.