7up Endorsements – Athletes Endorsed by 7up
7 Up is a brand of soft drink that is lemon-lime flavored and non-caffeinated. The rights to the brand are held by Dr Pepper Snapple Group in the United States, and PepsiCo (or its licensees) in the rest of the world. The US version of the 7 Up logo includes a red spot between the ‘7’ and ‘Up’; this red spot has been animated and used as a mascot for the brand as Cool Spot.
In conjunction with the 1999 marketing slogan “Make 7 Up Yours”, 7 Up distributed shirts that said “Make 7” on the front and “Up Yours” on the back. Television and radio advertisements featured Orlando Jones walking down a street talking about 7 Up with people seemingly angry or shocked by the risqué phrase “up yours”. The ads and slogan quickly became popular, and the campaign lasted until 2005.
Many soft drink companies have captured new audiences and new markets by endorsing athletes and sports celebrities.
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