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Barry SandersNFL legendary running back Barry Sanders appeared in ESPN’s ‘I Believe’ commercial heading into Team USA’s run for the World Cup title earlier this month. Sanders was one of many celebrities in the spot, and with just three words – “I believe that” – he was one link in an American chain that was woven strongly around the belief that we could win. The spot was aimed to inspire the country to rally behind the men dawning the Stars and Stripes on the Brazilian pitch, and it was more than successful.

This year the United States saw more support for a men’s World Cup team than ever before, with millions tuning in and eagerly following every play until the final whistle in their Round of 16 loss to Belgium on July 1. Team USA had a solid run through the tournament, advancing from what was dubbed the “Group of Death” to the knockout stage of the tournament, and the ‘I Believe’ chant became a motto for the millions of Americans around the world who supported the team every step of the way.

On twitter, millions posted #IBelieve to their pages. On youtube, fans made their own hype video’s featuring the ‘I Believe” chant, and in houses, bars, restaurants, stadiums and gathering places all over the country, the ‘I Believe’ chant was echoed throughout the country.

No, soccer is not our national pastime, but when it came time to support our country and our team, the citizens of the United States of America stood together and believed we would bring home the World Cup title. Perhaps that is what the ‘I Believe’ campaign was all about. A country, who’s citizens are among the most diverse in the entire world, uniting together under the belief that we can accomplish anything we put our minds to, together.

If your company is interested in finding out booking fees and availability for a Football Celebrity like Barry Sanders or other sports celebrities for an Autograph Session, Product Endorsement, Advertising Campaign, VIP Meet and Greet or Guest Appearance contact Barry Sanders’ booking agent, call us at 1.888.246.7141, or start your athlete booking request.

Watch Barry Sanders in the New I Believe Commercial:




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