During Colt McCoy’s days at the University of Texas he was a huge star. One might even call the homegrown Texas product a Lone Star in the truest sense of the word. After finishing as the runner-up in the Heisman in 2008 and 2009 and leading the Longhorns to the BCS National Championship game in 2009 McCoy seemed poised for stardom in the NFL.
Due to his high projections for success at the next level Russell Athletic signed him to an endorsement deal shortly after he was drafted in the 3rd round of the 2010 NFL draft. However, after short stints with the Browns from 2010 to 2012 and the 49ers in 2013 nothing was really happening in his career. But, was Russell Athletic worried? Nope.
Although McCoy had struggled to crack the top spot on the depth chart since coming into the league, they believed in him and stuck with him and now it’s paid off. Last week Colt McCoy took over at quarterback for the Washington Redskins in the absence of RG3 and led his team to an upset victory over the Dallas Cowboys, who at the time were considered the best team in the NFL. Completing 25 of 30 passes for 299 yards and a rushing touchdown, McCoy topped his home state team in Lone Star fashion.
To honor their quarterback’s rise back to the top Russell Athletic will be celebrating their relationship by offering all merchandise at 16 percent off next week in honor of McCoy’s #16 jersey number. They have also printed Colt McCoy shirts for worldwide giveaways, have placed him as their cover athlete on their website, and will continue to promote him on social media and television advertising.
The relationship that Colt McCoy has maintained with Russell Athletic since he came into the league has been a representation of his career thus far. Although he did not immediately become a superstar quarterback, he continued to work and never gave up, and look at him now. At the same time, Russell Athletic never gave up on him, and they are now reaping the benefits. It just goes to show that when you believe, work hard, and stay loyal, anything can happen.
If your company is interested in finding out booking fees and availability for a Football Celebrity like Colt McCoy or other sports celebrities for an Autograph Session, Product Endorsement, Advertising Campaign, VIP Meet and Greet or Guest Appearance contact Colt McCoy’s booking agent, call us at 1.888.246.7141, or start your athlete booking request.
Watch Colt Mccoy Speaking about Starting for the Washington Redskins: