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Derrick Rose And Damian LillardNBA stars Derrick Rose and Damian Lillard both have lucrative endorsement deals with Adidas, and they teamed up this weekend to unveil Adidas brand’s new ground-breaking Boost technology to the world. The unveiling was held at the MGM Grand Garden Arena in Las Vegas, and included the introduction of the D Rose 5 Boost and Crazylight Boost basketball shoes.

Boost technology is an industry-first innovation that brings game changing energy return, comfort and responsiveness to players when the need them most. During the unveiling the players wore the shoes and also played in them, showing off their skills to go along with their new stylish and functional footwear. Afterwards their was a media session to discuss the new technology and get the players viewpoints on the Boost line and how it will enhance their game on the court.

As with most NBA shoes, there is some flash in the design of the shoe but there is also a lot of substance, which reflects the game of both Rose and Lillard. Flash, with a lot of substance, and some serious skills. Both are extremely explosive on the court and possess leadership capabilities reminiscent of savvy veterans that have been there and done that. Watch for these new Boost kicks when they hit the court this fall, and also at a store near you.

If your company is interested in finding out booking fees and availability for a Basketball Celebrity like Derrick Rose, Damian Lillard or other sports celebrities for an Autograph Session, Product Endorsement, Advertising Campaign, VIP Meet and Greet or Guest Appearance contact Derrick Rose’s booking agent, Damian Lillard’s booking agent, call us at 1.888.246.7141, or start your athlete booking request.

Watch this video featuring Damian Lillard in new anti-bullying campaign:




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