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“I’m taking my talents to South Beach” has haunted Lebron for the past 2 years, but now  those infamous words are music to his ears as he earned his first NBA Championship along with his first Bill Russell MVP Award.

That infamous line sent chills down every NBA GM’s back as it meant that Dwayne Wade, Chris Bosh and Lebron James will now be the front line of the Miami Heat. For The Big 3 to come together, each player had to to take a severe pay cut in order to stay within the Teams salary cap, not to mention to salary space to form a formidable team. With that being said, each of Miami’s big three made right around $17 million. But the earnings didn’t stop there as the Big 3 made off big with their new endorsement deals along with their increased demand for Corporate Appearances.

The question now is, With the Big 3 Winning the 2012 NBA Championship, How much did they increase their Endorsement Value?

With The Big 3’s back yard being the city that never sleeps, you can assume that Miami based companies along with Corporations worldwide will be seeking to book Lebron James, Dwayne Wade and Chris book for a Speaking Engagement, Autograph Signing, Product Endorsement or a Corporate Appearance.

Currently Dwayne Wade has/had endorsement deals with Nike, Converse, Gatorade, Topps. Staples, Sean Jean, T-Mobile, Lincoln cars, Mission Skincare, Hublot watches and McDavid.

Lebron James has endorsement deals with Nike, Coca-Cola, State Farm Insurance, Bubblicious, Cannondale Bicycle Company, Cub Cadet and Upper Deck.

As for Chris Bosh, his endorsement deals include Phiten, Warren Henry Automobiles, ‘Got Milk?’, and Nike.

The Big 3’s time in Miami has been heavily analyzed and scrutinized, but now they can sit back and watch the endorsement deals stroll in.

If you company is interested in booking an athlete for an appearance or endorsement, contact AthletePromotions.com.




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