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Jay Z Sports AgencyRoc Nation, a full-service entertainment company founded by Shawn “Jay-Z” Carter, announced the launch of Roc Nation Sports today, a full-service sports management company, and has signed their first client, MLB All-Star, Robinson Cano of the New York Yankees. Roc Nation Sports, led by Carter and Juan Perez, who serves as President, has partnered with CAA Sports, an entertainment and sports agency, to co-represent Cano.

Carter said, “Because of my love of sports, it was a natural progression to form a company where we can help top athletes in various sports the same way we have been helping artists in the music industry for years.”

Cano stated, “At this point in my career, I am ready to take a more active role in my endeavors both on and off the field,” Cano, who is leaving agent Scott Boras to sign with Roc Nation, said in a statement. “I am confident that the pairing of Roc Nation Sports & CAA Sports will be essential in helping me accomplish my short- & long-term goals.”

Canó is a four-time All-Star (2006, 2010–2012) and Silver Slugger Award winner (2006, 2010–2012). He won two Gold Glove Awards (2010, 2012) and has been named American League Player of the Month twice (September 2006, April 2010). In 2011, Canó won the Home Run Derby. He was a member of the Yankees’ 2009 World Series championship team and the Dominican Republic’s 2013 World Baseball Classic championship team, for which he won tournament MVP.

Roc Nation’s next move could be a jump into the NFL with New York Giants wide receiver Victor Cruz. The two have been friends for a while, with Cruz showing up at a few Jay-Z concerts last year. Plus, Cruz added a twist to his touchdown celebrations last year. After his signature salsa, he flashed Jay-Z’s “Illuminati” symbol toward TV cameras. Cruz recently fired his agent and signed with CAA’s Tom Condon, which would seemingly set the stage for his aligning with Jay-Z in some capacity.

At this point, Jay-Z can’t represent basketball players because of his ownership stake in the Brooklyn Nets. Will just have to wait and see what happens for the hip hop mogul in the future.

Watch a Video of Jay Z Talking Business with CNN:




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