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Mikaela Shiffrin SpeakerWhen Mikaela Shiffrin became the youngest woman to win an Olympic gold in slalom she didn’t realize how her life might change, especially for endorsements and marketing opportunities.

“Maybe it won’t change too much, maybe it will just change in the way I want it to change,” she said. “I’m going to still be the same girl and still be looking for speed on the mountain.”

On February 21, 2014 she won the Women’s Slalom event at the 2014 Winter Olympics in Sochi, Russia and became the youngest gold medal winner for this event in Olympic history at just 18 years of age. Earlier in the week she had finished 5th in the Giant Slalom.

“She could become the Golden Girl of the Winter Games,” said Bob Dorfman, executive creative director at Baker Street Advertising, who analyzes athletes’ endorsement potential. “She could be a major story for the next two to three Winter Games. Marketers are always looking for athletes with staying power – especially in the case of Olympians, with their ‘one month on, four years off’ story arcs.”

Mike Jaquet, chief marketing officer of the U.S. Ski and Snowboard Association, expects the same. “America, if they don’t already know who she is, will fall in love with her,” Jaquet said between slalom runs. “She could really become a powerful figure coming out of here for sure.”

If your company is interested in booking Mikaela Shiffrin for an appearance or speaking engagement, contact AthletePromotions at 888.246.7141 or fill out our online booking form.

Watch a Fox Interview with Mikaela Shiffrin:




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