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Joe MauerHead & Shoulders has never been shy about endorsing athletes and they have struck gold again with Joe Mauer. Minnesota Twins Joe Mauer teamed up with New Head & Shoulders for their new “Fan in the Stands” Commercial. The commercial was orchestrated perfectly as Joe Mauer shows off his Head & Shoulders hair dew to the fans as he chases down a foul ball.

Joe Mauer and Head & Shoulders are a match made in heaven as the commercial appeals to not only men, but also the women viewers at home. This commercial was most recently featured during the 2012 MLB All Star Game. The Partnership between Joe Mauer and Head & Shoulders dates back to 2011 where they teamed up for integrated marketing campaign that has included advertising, public relations and in-store displays at major retailers.

Mauer joins a prestigious line-up of brand representatives for Head & Shoulders which have included Pittsburgh Steelers Troy Polamalu and 2009 Formula One world champion Jenson Button.

Watch Joe Mauer’s Head & Shoulders Commercial:

If you company is interested in booking an athlete for an appearance or endorsement, contact AthletePromotions.com




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