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Kevin Durant EndorsementOklahoma City Thunder mega star Kevin Durant became a “Roc” star in the summer of 2013 when he switched agents to join Jay Z’s Roc Nation Sports. Now, he is reaping of that relationship. On Monday, it was announced that Durant has signed an endorsement deal with Sparkling Ice, a zero calorie carbonated water drink that is one of the fastest growing beverage brands in the United States.

This marks the first major endorsement contract negotiated by Roc Nation Sports for Durant, and is no doubt a sign of things to come for the NBA’s recently crowned MVP.

The terms of the deal were not disclosed, but Durant did take his time to express his excitement about his new partnership with the Sparkling Ice brand.

“I’ve always challenged myself on the basketball court, but this offseason is really the first year I’m challenging myself off of it, on the business side,” said Durant. “This is a brand I drink every day that I love and I wanted to be a part of it. I wanted to help them get to the next level.”

Durant is a five-time NBA All-Star and First Team All-NBA player, four-time NBA scoring champion, and was the NBA’s Rookie of the Year in 2008. His MVP award in 2014 was the culmination of many successful seasons in his still very young career, and his humble nature and moral character has shined through during his acceptance speech, as he paid tribute to his mother, teammates, and the community for their contributions and support.

A shooting star, a mega star, a “Roc” star, Kevin Durant is all of the above. However, his drive to be a role model both on and off the court and his dedication to be successful and pay tribute to all those who have been there for him along the way makes him a sparkling star in an NBA sky with no limit to the heights he may reach in the future.

If your company is interested in finding out booking fees and availability for a Basketball Celebrity like Kevin Durant or other sports celebrities for an Autograph Session, Product Endorsement, Advertising Campaign, VIP Meet and Greet or Guest Appearance contact Kevin Durant’s booking agent, call us at 1.888.246.7141, or start your athlete booking request.

Watch Kevin Durant Deliver the Moving MVP Speech:




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