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Derek Jeter Speaking EngagementsNew York Yankees all-time hits leader and five-time World Series champion Derek Jeter has announced that he will be retiring after the 2014 season. On February 12 Jeter took to Facebook to make the announcement, posting a message to fans that started with “I want to start by saying thank you,” and eventually saying, “the 2014 season will be my last year playing professional baseball.”

Though many will hate to see the Yankee captain leave the diamond, it will definitely not be the last we see of Jeter. As baseball’s top earner in terms of endorsements, Jeter will likely continue to land endorsement deals in retirement that will come close to the $8 or $9 million he already brings in.

“I don’t see it dropping a whole lot, probably no more than 10-20 percent in the first year,” said Matt Delzell, managing director of The Marketing Arm, a firm that arranges endorsement deals. “I could see him keeping the lead among baseball player for maybe five years.” One such company that is likely to keep a relationship with Jeter is Nike, who has maintained a long standing relationship with the baseball star throughout his Hall of Fame career.

“He’s one of the personal brands that will maintain over time,” said David Carter, executive director of USC’s Sports Business Institute. “He’s the type of guy who will resonate long-term.”

This is especially true when looking back at Yankee greats like Babe Ruth, Mickey Mantle, and Joe Dimmagio, who’s names have lived on throughout the history of the game. There is no doubt that Jeter’s name will be mentioned along with these Yankee legends, and that his popularity and very clean image will continue to make him very attractive to advertisers in retirement.

If your company is interested in finding out booking fees and availability for a legendary Yankees player like Derek Jeter or Andy Pettitte or other sports celebrities for a Book Launch, Autograph Session, VIP Meet and Greet,  Product Endorsement Deal or Speaking Engagement, call us at 1.888.246.7141 or fill out the booking form.

Watch Derek Jeter Speaking about his Career:




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