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Tim Tebow Jockey EndorsementJockey has been using New York Jets quarterback Tim Tebow as the face for all their marketing campaigns and endorsements this summer, from billboards in New York City outside of the Lincoln Tunnel to live appearances in Orlando and Tampa. They have also incorporated social media campaigns offering contests and giveaways encouraging customers to “Stay Cool”. Jockey customers might remember the days back in the 80’s when Baltimore Orioles pitcher, Jim Palmer posed in his briefs. Tebow promises that won’t happen, although he is giving them plenty of exposure.

Tim Tebow and Jockey brought some much needed relief from the summer heat to Orlando by transforming an outdoor pavilion at Orlando Premium Outlets – into this season’s coolest fashion show. Tebow emceed the “Hot City Cool Down” event in front of 300 special guests. Male and female  models walked the runway, highlighting Jockey staycool styles and strutting Jockey’s new threads for the summer. The fashion show was also streamed live on Jockey’s Facebook page, something that Victoria Secret made popular years ago.

After his Orlando visit, Tebow also joined Jockey in Tampa for a special visit to MacDill Air Force Base in Tampa, where the quarterback and Jockey officials paid tribute to men and women of the U.S. military, honoring and thanking them for their service of our country.

Jockey’s “Hot City Cool Down” campaign will run throughout the summer with giveaways, prizes and special offers to help keep consumers cool. To see all the latest on the campaign, visit, www.JockeyStayCool.com

Watch a Video of Tim Tebow’s Jockey Commercial:

Tim Tebow’s Jockey Billboard Outside of Lincoln Tunnel in New York City:

Tim Tebow Jockey Billboard

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