It was announced this last week that Heineken’s new campaign, Soccer is Here, will feature two of the biggest United States soccer stars in Landon Donovan and Carli Lloyd. The yearlong campaign will highlight the rich history of soccer in the US and will attempt to raise excitement about the future of soccer in the US. Heineken has been a huge part of soccer over the years in both the United States and worldwide and will help take the game to new heights.
Landon Donovan is a native of Ontario, California who began playing in his first organized soccer league at the age of seven and scored six goals in his first game in that league. At the age of 15, Donovan was accepted into the U.S. Youth Soccer’s Olympic Development Program. At only the age of 17, Donovan signed his first contract to play for the German club, Bayer Leverkusen, and struggled adapting to the German culture but after being designated to the MLS team San Jose Earthquakes he had immediate success. In 2005 he returned to Germany and stated his desire to return to the MLS after leading the Earthquakes to the MLS Cup title and becoming one of the only recognizable faces in the league. Since the Earthquakes traded away Donovan’s rights, his hometown team, the Los Angeles Galaxy, were able to acquire the MLS star where he would stay for the rest of his 14 year MLS career. His first season with the Galaxy ended with another MLS cup for Donovan. In 2009, Donovan had a banner year in which he won the MVP of the MLS and formed a dynamic duo with English superstar David Beckham. Two years later in 2011, the Galaxy would win another MLS Cup and with the cup win it gave Donovan an amazing four in his somewhat short career. The following year, Donovan again came up in the clutch to give the Galaxy yet another MLS Cup victory in a win over Houston. In Donovan’s international career he made over 150 appearances and scored over 50 goals in helping the American’s win multiple international games.
Carli Lloyd is a Delran Township, New Jersey native who began playing soccer at age five. After her high school career at Delran High School Lloyd went on to play soccer at Rutgers University. During her time with the Rutgers Scarlet Knights she was named to the First-Team All-Big East for all four years and ended her career as the all-time leader in points, goals, and shot attempts. After a forgetful season for the Chicago Red Stars in 2008, Lloyd left to play for her home state club, the Sky Blue FC. After breaking her ankle against her former team, Lloyd missed practically the entire season and was declared a free agent after her lone season for the Sky Blue FC. The following season Lloyd signed with the expansion team the Atlanta Beat and with her new signing had a coach who thought very fondly of her stating “She is a fantastic midfielder and someone who is fully focused on the game.” Lloyd made her first appearance on the Women’s National Team in 2005 and scored her first national goal a year later. In 2007, Lloyd helped the National team place third in the 2007 FIFA Women’s World Cup and started in three of the five games they played in the tournament. In the 2008 Beijing Olympics Lloyd scored two goals, one of which came in the gold medal final against Brazil and was named soccer athlete of the year along with Tim Howard. In the 2011 World Cup, Lloyd was able to score her first goal in a World Cup game and the national team finished with a silver medal after losing in the final to Japan. The following year Lloyd scored both goals in the London Olympic gold medal match against Japan in which they won. This past year in the 2015 World Cup games in Canada, it all came together for Lloyd when she went on a four game goal scoring streak that culminated in the final when she scored a hat trick in the first 16 minutes of the final against, once again, Japan. Lloyd would be named the best player of the World Cup with the Golden Ball and was the first since Geoff Hurst to score a hat trick in a World Cup game.
This past week it was announced that Carli Lloyd and Landon Donovan will be featured in the new Heineken campaign, Soccer is Here. The campaign will highlight the rich history of soccer in the United States and will once again show the support Heineken has shown to both American soccer and worldwide soccer as a whole. The marriage between the three parties should prove to be very successful if not only because the stardom Lloyd and Donovan own due to their international play for the United States.
If your company is interested in finding out availability and booking fees for national team soccer stars such as Carli Lloyd and Landon Donovan or other sports celebrities for a Keynote Speech, Fundraiser Event, Guest Appearance, or Football Camp, call us at 1-888-246-7141.
Watch Landon Donovan on Late Night with David Letterman:
Watch Carli Lloyd on Late Night with Seth Myers: