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Jeremy Lin EndorsementsNew York Knicks, Jeremy Lin has been the story of the year on the court in 2012. The NBA has never seen a player hit the scene as fast as Jeremy did. Now that “Linsanity” has calmed down a bit, it gives his management team to catch their breathe and sort out some of the potential endorsement deals in the US and aboard, especially Asia. Lin currently has existing deals with Nike ($5 million for 5 years), which signed him after he was undrafted, and automaker Volvo ($2.2 million for one year), who signed him earlier this year.

A Harvard graduate and devout Christian, Lin is primed for major endorsements across the globe. Lin hired a new marketing agent last week, Jim Tanner. His marketing team stated they are taking their time to make sure the fit is there.  Although no one expected his current success in the NBA, Lin hasn’t been a total surprise as he finished his college career as the first player in the history of the Ivy League to record at least 1,450 points, 450 rebounds, 400 assists and 200 steals.

He can already be compared to Michael Jordan, in the fact that he has graced the cover of the magazine “Time” as many times as the NBA’s greatest player ever has. Stay tuned for big things from “Linsanity” next season in the Big Apple.




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