World renowned Jamaican sprinter and nine-time Olympic medalist Usain Bolt recently signed a deal with XM.Com as their latest brand ambassador, working as their new and iconic “lightning bolt”. Bolt commented that he is thrilled to get into business with XM, as he feels that the company and he share similar values in their aim to be the best at what they do. Chris Anthony Zacharia, who is the Marketing Director of XM Group stated that the company is beyond excited to have Bolt on their team, because having the world’s fastest man ever recorded will do wonders for their brand.
The Kingston, Jamaica native became a fan of sports from a very young age, and when his teachers and coaches noticed how fast he was at sprinting they encouraged him to get into track and field. He excelled at almost all sprinting events, and really enjoyed playing cricket and soccer with his brother as well. By the time he was 15 he grew to be 5 feet and 6 inches tall, and won his first medals at the 2002 World Junior Championships. Over the course of his career, Bolt has won dozens of first place slots in competitions as well as a few second and third. His latest wins came from the 100 metres, 200 metres and 4 x 100 metre relay at the Olympic Games in Rio.
Bolt has recently signed a deal with XM.com to become their latest brand ambassador, and both he and the company are thrilled with this partnership.
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Watch Usain Bolt on The Ellen Show: