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Freddie-Roach-PublicistFormer pro boxer and one of the most well-known boxing trainers in the world, Freddie Roach, partnered with Jagermeister in February to launch “A Brother in Your Corner” competition.

The well-known alcohol brand and five-time Boxing Trainer of the Year challenged consumers to share stories of “how they live by the ‘Jager Code’ for a chance to win a once-in-a-lifetime trip to Vegas” that includes themselves and three friends who will all receive private training session from Roach himself, boxing tickets, dinner with the boxing great and VIP access to the weekend’s most exclusive party.

The competition began February 19th and runs for 8 weeks. Each week, two entrants advance to the final round, one based on popular vote and one Jagermeister-chosen wildcard. Those who advance due to popular vote will also receive boxing memorabilia signed by Roach. The grand prize winner of the ultimate weekend in Vegas will be hand-selected by Freddie Roach and announced the week of April 21st, according to the press release.

The 53-year-old commented on the competition stating,”Jagermeister’s ‘A Brother in Your Corner’ competition challenges everyone to step up and show how strong their bonds are within their brotherhoods. I know these bonds well, as I believe I have lived by this code throughout my entire career in boxing. I have been fortunate to train 31 world champions yet I feel it is not always about the win. It’s about always being in their corner and having their back.”

If your company is interested in finding out booking fees and availability for a legendary boxing coach like Freddie Roach other celebrities for a Speaking Engagement, Spokesperson Campaign, Celebrity Appearance, Autograph Session, VIP Meet and Greet or Television Commercial, call us at 1.888.752.3532 or fill out the booking form.

Watch this video featuring the trailer for Freddie Roach’s “A Brother in Your Corner” campaign:




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