Coca Cola Endorsers – Athletes Endorsed by Coca Cola
The Coca-Cola Company is an international retailer, manufacturer and marketer of non-alcoholic beverages and syrups. Best known for its signature product, Coca-Cola, the company is a major sponsor of NASCAR, the NBA, the PGA Tour, NCAA Championships, the Olympic Games, the NRL, the FIFA World Cups and the UEFA Euro. As a leader in the soft drink industry, Coca-Cola’s advertising efforts have made a significant impact on American culture. Better known by its nickname, “Coke,” the brand has routinely employed the talent of famous movie stars, sports legends and renowned signers in its marketing campaigns. Coke’s tie to the Olympic Games provides the brand with a unique opportunity to select an athlete with a broad, international appeal.
Popular athletes like Michelle Kwan have been chosen to represent the brand throughout the length of the games. Moreover, the brand’s link to the NBA opens the flood gates for access to revered sports stars like LeBron James, who are handpicked to exclusively endorse the Coca-Cola brand. In today’s image-driven market, creating a winning marketing campaign is a crucial strategy in winning the cola-war. That said, while Coke remains the world’s No. 1 soft drink, rival drink Pepsi is better known for its risky, more trendy and youthful advertising tactics. Celebrities associated with the Coca-Cola brand include: LeBron James, Penelope Cruz, Courtney Cox, Michelle Kwan, Wayne Rooney, To book a celebrity endorsement deal, call us at 1.888.246.7141 or fill our athlete endorsement form online.