Credit Card Endorsements – Celebrities Who Endorse Credit Cards
In today’s competitive business environment, financial institutions must work hard to differentiate themselves from the competition. Consumers are bombarded with credit card advertisements on a daily basis, and therefore, finding new and unique ways in which to reach previously untapped customers becomes increasingly important. Utilizing the power of celebrity can provide the dynamic sales and marketing approach necessary to achieve this goal. In fact, this approach provides financial institutions with the ability to reach a desirable target audience, gather valuable customer data, build brand loyalty and provide cardholders with several membership “perks.”
Moreover, the celebrity credit card endorsement links a banking institution directly to a credible and socially valuable celebrity of their choosing, creating a strategic and highly effective partnership for business development. For example, Grammy award winning artist, Usher, partnered with MasterCard to launch the Usher Raymond IV Debit MasterCard. In addition to providing the standard financial account management services, Usher’s cardholders enjoyed a certain degree of access and exclusivity, such as discounts on merchandise and concert tickets. Contact our endorsement booking agents at 1.888.246.7141, to book a celebrity credit card endorsement deal.