Gatorade Endorsers – Athletes Endorsed by Gatorade
Another popular product of “The Swamp,” the sports drink, Gatorade, was developed on the football field at the University of Florida in 1965. Created by University researchers, Gatorade was formulated to be a rehydration liquid, one that replaced the minerals lost in sweat by athletes enduring grueling workouts in the sweltering Florida heat. The newly developed sports drink ultimately became the solution to achieving on-field rehydration, providing an athlete’s body with a mix of salts and sugars specifically designed to replace the energy necessary for peak physical and mental performance. Water alone could not quickly restore the body’s chemistry, and as such, consuming Gatorade during games allowed players to outperform their exhausted rivals.
The Gatorade Company turned the science of sweat into a cultural phenomenon, an idea that initiated the launch of an entire industry. Known for its iconic advertisements, featuring a wide variety of the world’s most popular sports figures, Gatorade continues to revolutionize the sports drink industry. The company utilizes cutting edge marketing channels, such as Livestream and Ustream, in order to create compelling and engaging ad content. The use of such marketing platforms allows Gatorade to reinforce the brand’s core marketing messages. Gatorade’s continued use of celebrity athletes in its marketing campaigns further solidifies the company as the leader of the sports drink industry. Moreover, Gatorade’s brand marketing strategies fully engage consumers, bringing top-tier athletes closer to their adoring fans (a.k.a. – Gatorade’s consumer base). Celebrities associated with the Gatorade brand include sports legends like: Dwight Howard, Vince Carter, Tiger Woods, Matt Kenseth, Mia Hamm, Eli Manning, Peyton Manning, Serena Williams, Michael Jordan, Dwyane Wade, Misty May-Treanor, Ladainian Tomlinson, Joe Mauer and Derek Jeter.
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