Metlife Endorsements – Athletes Endorsed by MetLife
MetLife is among the largest global providers of insurance, annuities, and employee benefit programs, with 90 million customers in over 60 countries. The firm was founded on March 24, 1868. On January 6, 1915, MetLife completed the mutualization process, changing from a stock life insurance company owned by individuals to a mutual company operating without external shareholders and for the benefit of policyholders. The company went public in 2000.
Metlife has found many advantages in sports sponsorships as they began The MetLife blimp program began in 1987 with the “Snoopy 1” airship and, in 1994, expanded to include the “Snoopy 2” airship. The program provides aerial coverage to over 80 major sporting events every year and is currently the official aerial coverage provider of the PGA Tour. “Snoopy 1” and “Snoopy 2” also provide overhead television coverage for the NFL, CBS College Football, the LPGA, the NBA Finals, the Preakness Stakes, and the Kentucky Derby. On August 23, 2011, MetLife agreed to a 25 year sponsorship deal to rename New Meadowlands Stadium in East Rutherford, New Jersey, home of the NFL’s New York Giants and New York Jets to MetLife Stadium.
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