Pepsi Endorsers – Athletes Endorsed by Pepsi
PepsiCo, the Fortune 500 company responsible for manufacturing, marketing and distributing several major food, snack and beverage brands, including the company’s namesake, Pepsi-Cola. Pepsi is included among the list as being one of the most popular carbonated soft drinks in the entire world.
The phrase “Pepsi-Cola Hits The Spot” was a well-known household slogan from the 1930’s through the late 1950’s. Over the years, PepsiCo’s marketing strategies have produced several memorable campaigns utilizing a variety of different mediums. For example, the Pepsi brand partnered with several notable celebrities to transform its household slogan into theme songs performed by artists like Joanie Summers, The Jacksons and Britney Spears. One of the most unforgettable campaigns was released in the early 1990’s and featured singer, Ray Charles. Charles was the star of a Diet Pepsi campaign called, “You Got the Right One, Baby…Uh-Huh.”
On May 18, 2012 Pepsi launched it’s Pepsi MAX campaign named “Uncle Drew”. In the 5-minute online video, Kyrie Irving, NBA Cleveland Cavaliers star, dresses as an elderly gentleman (who they call Uncle Drew) and joins in some pick-up basketball games.
Other notable campaigns like the Pepsi Challenge and Pepsi Stuff redefined product-based and promotion-based marketing techniques. As a leader in the soft drink industry, PepsiCo it is no surprise that the brand often partners with celebrity spokespeople for use in its commercial advertising. The company also has official sponsorship deals with three of the four major North American professional sports leagues, including: NFL, NHL and MLB. Celebrities associated with the Pepsi brand include: Michael Jackson, David Beckham, Christina Aguilera, Britney Spears, Janet Jackson To book a celebrity endorsement deal, call us at 1.888.246.7141 or fill our athlete endorsement form online.