Sprite Endorsers – Athletes Endorsed by Sprite
Produced and distributed by the Coca-Cola Company, Sprite is a popular lemon-lime flavored soft drink. Known for its “Obey Your Thirst” tagline, the brand has often targeted a young, teenage, urban demographic. Frequently utilizing the star-studded power of amateur and famous basketball players in its ad campaigns, Sprite further refined its tagline to, “Image is nothing. Thirst is everything. Obey your thirst.”
In an effort to reach its teen demo, Sprite enlisted the help of recording artist, Drake, which marked the star’s first major endorsement deal. The rapper and singer was recently featured Sprite’s “Spark” campaign, which allowed teens all over the world to express their creativity through music. More specifically, the campaign gave teens the chance to create mini-movies using digital video content, with the added bonus of remixing music from Drake. The modern blend of multi-media and celebrity superstardom proved to be a highly effective marketing strategy, helping Sprite to gain market share and build brand awareness among their teenage, technologically savvy demographic.
Celebrities associated with the Sprite brand include: Grant Hill, Drake and Kobe Bryant. To book a celebrity endorsement deal, call us at 1.888.246.7141 or fill our athlete endorsement form online.