Video Game Endorsements – Athletes Who Endorse Video Games
Video game technology seems to be advancing and growing as rapidly as its fan base. Today’s gamers can virtually become their favorite athletes, engaging in battle with rivals on the football field or the basketball court. With the flip of a switch or the press of a button, players of all ages unknowingly invite a brand into their homes on a daily basis. The use of celebrities and professional athletes for video game endorsements and licensing provides corporations with a unique opportunity to positively identify with their target audience. This type of partnership can help to further advance brand development and solidify consumer loyalty.
Some examples of successful video game endorsements include:
- EA Sports with celebrities and athletes like Tiger Woods, John Madden and Venus Williams
- Guitar Hero with Heidi Klum – Nintendo’s Rhythm Heaven with Beyonce (who starred in the game’s TV ads)
- Mike Tyson for Nintendo’s “Punch Out”
- Wakeboarding Unleashed with Shaun Murray
To book a celebrity video game endorsement deal, call our endorsement booking agents at 888.246.7141.